The 35 best lingerie brands of 2024 and where to shop them

Publish date: 2024-08-29
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While we all have spent ample time running around the house in our underwear during work-from-home and on the weekends, maybe it’s time to put away the joggers and sports bras and trade them in for something a bit more alluring like something from one of the best lingerie brands.

After all, whether its from Agent Provocateur, Lovehoney or Amazon, lingerie is a wardrobe staple for anyone who wants to look and feel their best, even if it spends most of its life under clothing. It can make you feel sexy or like a million bucks, especially in some celeb-favorite brands.

“Lingerie is a statement piece,” explains Lisa Finn, a Brooklyn-based Sex Educator who works with Babeland. “[It’s] something that you wear to show off [and can] make you feel powerful and sexy.”

Empowering underwear? We like the sound of that!

Similarly, we like being able to buy it online, though the task can be daunting. However, according to Anarella Martinez-Madrid, it’s doable. “Navigating the world of online lingerie shopping is an art, my friends,” says the Intimacy Coordinator at Erica Lust Films and self-proclaimed lingerie aficionado.

“Know your measurements like a boss — returns are not part of the plan. Read reviews, size up those sizing charts, and pay attention to the details. Trust your instincts. If it feels right, it probably is. And remember, a little risk can lead to a lot of reward in the lingerie game.”

For more buy tips, check out our FAQ below. And if you’re ready to shop, hop to our top brands and lingerie picks. Whether it’s Valentine’s Day, your significant other’s birthday or just on a Friday night — show off your bralettes, fancy panties, garter belts and more to add some spice to your undergarments.

(Related: 13 best lingerie Valentine’s Day sales)

Best Affordable

Brand Spotlight

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Some days don’t call for a corset or garter, so we like brands that are practical but pretty. And since we’re guessing many of you feel the same, we think you’ll like the looks from EBY. It has a ton of sets, like the Sheer Bra & Panty Set (shown above), which is not only affordable but demurely sexy.

Ideal for the lady who hates having to wear a bra, we really think you’ll love the brand’s no-slip silicone construction, as well as the cotton lining of the panties. There’s a 100% fit guarantee too, so you have nothing to lose and only a pair (or two) of sexy things to gain.

Code: NYPost 20 for 20% off sitewide (2/7 -2/12)

Size range: (Tops) XS-XLDD (Bottoms) XS-4X

Price range: $$

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Lovehoney

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Size range: S-2X

Price range: $$

You may know this brand if you like some adult toys in the bedroom, but did you know they also sell some of the sexiest lingerie, too? That makes sense, but we wanted to share our top picks to make your night even more special.

Check out their all-inclusive sets, like this black Lovehoney Bombshell Black Lace Babydoll Set with the babydoll top and a matching thong bottom. We also love the Plus Size Moonlight Peekaboo Bra and Garter Panties Set for a more risqué vibe.

Avidlove

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If you love lingerie and online shopping, this site is for you.

Sold on Amazon, Avidlove is a one-stop shop for stocking up on stockings, babydolls, one-pieces and the sexier stuff, too. This budget-friendly brand is definitely worth getting to know if you like to keep your lingerie arsenal fully stuffed. Sizes vary per garment but most are plus size approved.

We love its boudoir babydoll, which comes in a rainbow of colors and is reasonably priced at just $23. Another affordable option is the Lace Teddy Strap Babydoll Bodysuit with Garter Belts, coming with everything in the name and in an array of colors. Then, cover up just a bit before bed in the Satin Lace Chemise Nightgown, coming in 31 colors and inclusive sizing.

Size range: S-3XL

Size range: $$

Ann Summers

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For the best bodysuit you won’t want to take off, try Ann Summers collection, found at Nordstrom.

The bodysuits range from a more full-coverage look like The Tasha Teddy to less coverage like the appropriately named Starlet Lace Underwire Bodysuit. Continue scrolling through the collection for more bodysuits, as well as bras and panties to mix and match all year long.

Size range: S-XXL

Price range: $-$$

Intimissimi

For a more subdued but still oh-so-sexy lingerie look, turn to Intimissimi for bodysuits and slips that put you in the mood. While there are options over $100, there are plenty for less, making this one of Martinez-Madrid’s picks for a best affordable brand.

“When the budget is in check but the style game is non-negotiable, I turn to Intimissimi,” she says. “Its affordable luxury is a win-win, with [options] that scream elegance without emptying the wallet. Treat yourself, darlings – being boujee on a budget is an art!”

Size range: (Tops) 34B-34DD, (Bottoms) S-L

Price range: $$-$$$

Bare Necessities

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It’s right in the name for this one. Whether you want to bare it all or leave some things to the imagination, Bare Necessities is here to help.

Their lace rompers and teddies are standouts with bright colors and daring cuts that accentuate the body’s natural curves. The Seven ’til Midnight lace romper comes in both red and black, featuring a deep V neckline and matching back with a silk ribbon closure.

For far less coverage, there are also several cut-out and peekaboo options for all body types and preferences, including the Roma Open Cup Crotchless Teddy with heart-shaped cut-outs.

Size range: (Tops) 30A-40H, (Bottoms) XS-XL

Price range: $$

Adore Me

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Adore the way you feel in these super sexy lingerie sets from Adore Me.

Try the Lyla Unlined set, with a black and red bustier top and matching panty to tie the whole outfit together. Or, opt to show some more skin with the Ashleigh set, which doesn’t cover much of the body at all.

Size range: (Tops) 32A – 32DDH, (Bottoms) XS-XL

Price range: $$

Frederick’s of Hollywood

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Matching with bae in the bedroom has never been easier with help from Fredrick’s of Hollywood.

For lovers, have the ladies check out the sexy Dahlia Lace Babydoll. You should also stock up on separates for all year round, like the Rising Star Plush Push Up Bra for an added lift.

Size range: XS-XXXL

Price range: $-$$

eberjey

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Lingerie can feel intimidating at times, so we like how the options at eberjey also double as just really pretty underwear. There are lacy thongs, bralette, and soft bra and panties made from pima cotton.

Check out the Anouk Boythong, which has a combo of lace and sheer material for a little peekaboo vibe. If you pair it with the matching bra, you’ll create a more intentional, seamless look that will whoa anyone!

Size range: XS-L

Price range: $$

Lulus

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Many of you recognize Lulus as a great place to shop dresses. However, it also has a nice selection of lingerie items! If you like bodysuits, check out the Berry Pink Lacy Bodysuit. Its halter top style and triangle cups are ultra sexy. Another option is the Next Level Sultry White Lace Cutout Bodysuit, which is a little bit naughty and a little bit nice. Lulus also has silky PJS, robes and other frilly things in their intimate and sleepwear section. Prepare to add lots of them to your cart.

Size range: XS-XL

Price range: $$

Victoria’s Secret

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It’s no secret that VS is the place to go when shopping for bras and panties.

Make sure to head on over to see what’s trending this season, from classic push-up bras and lace panties to more fun teddies and robes. For those that want to show off their booty, the Fun & Flirty Mini Hearts Flocked Romper is for you. If you’re in the mood for something more daring, the brand has a nice selection of crotchless panties worth checking out.

Size range: (Tops) 32B-44G, (Bottoms) XS-XXL

Price range: $-$$$

SKIMS

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Lots of ladies love SKIMS and here’s why: it uses ultra soft, body conforming fabric that feels amazing on the skin. If you’re looking for affordable basics with a sexy edge, it’s worth checking out. True, you won’t find anything in the way of crotchless undies, garters or pasties galore. However, you’ll feel luxe with it on beneath a favorite sweater or dress.

Size range: XXS-4X

Price range: $$

Penthouse Lingerie

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For those dreaming of being somebody’s pet — wink, wink — the sexy looks from Penthouse Lingerie should be in your underwear drawer. “I love the patterns in these designs – and they’re super elegant given the small price tag,” says Finn, who also recommends lingerie by Coquette if you want something affordable.

From Penthouse, we love the Sweet Retreat kimono style robe (shown above). It looks great on a variety of body types, can be dressed up with some heels or simply worn around the house when you want to remind yourself how hot you are. We also love the Casual Seduction nightie. Trust us, sheer always brings the boys (and girls) to the yard.

Size range: S-XL

Price range: $-$$

Best Luxury

Gooseberry Intimates

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Give them goosebumps when they see you in these fantastic pieces from Gooseberry Intimates. It has a gorgeous selection of panties, bras and lingerie that will make anyone say, ooh la la. The offerings are ultra sexy but still practical (and comfortable) enough to be worn every day. We love the Mon Cheri Triangle bralette and matching briefs (shown above), but also wouldn’t mind slipping on the Coquette Triangle bralette with it’s delicate flutter straps and see-through lace.

Size range: XS-XL

Price range: $$-$$$

Fleur du Mal

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All wrapped up and tied with a bow, this lingerie already looks like a gift without even needing a box or wrapping paper.

Check out the lingerie at Fleur du Mal if you want indulgent and sensual offerings. Start with one of their cheeky hip hugging thongs, and then add a bralette or bustier.

For those who prefer leather to lace, click over to the faux leather set, made of vegan leather. The collection includes a bra, panties and even the option to cover up with a faux leather pant or skirt.

Size range: (tops) 30A to 38D, (bottoms) XS to XL

Price range: $$-$$$

Agent Provocateur

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You’re sure to feel expensive, luxurious and sexy while wearing any of the offerings from Agent Provocateur. “When the mood calls for spicy and seductive, Agent Provocateur is the name of the game,” says Martinez-Madrid. “Their lingerie is like an aphrodisiac — bold, provocative, and guaranteed to turn up the heat in the bedroom. For those who dare to be irresistibly sexy, [its] intricate designs are the secret weapon.”

For the main attractions, there are plenty of bras, panties, teddies, and robes as well, including matching sets like the Lorna, pictured above on the left, or the strappy Whitney on the right.

We also love all of their accessories, like the Alabama Nipple Pasties and amazing fuzzy pink kitten heels that will bring out your inner sex kitten.

Size range: (Tops) 32A-36D, (bottoms) 2-6

Price range: $$$-$$$$

Coco de Mer

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Sold at Net-a-Porter, this luxe lingerie brand will get you in the mood in no time at all, as soon as you settle on a look, of course.

Browse their whole collection to find lace thongs, bodysuits, bras and more, suited for the upcoming holiday and beyond. The Lunaria open-back satin-trimmed lace bodysuit is a show-stopper, with amazing attention to detail and embroidery. We also love the classics, like this black Sylph cutout silk-blend satin underwired thong bodysuit.

Be sure to snag a robe as well, like this one, and scroll through the rest of the site to stock up on items you won’t find anywhere else.

Size range: (Tops) 32A-34E, (Bottoms) XS-XL

Price range: $$$

Empress Mimi Lingerie

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Feel like the royalty you are when wearing Empress Mimi.

The lingerie store sells a subscription service (which we love) as well as a la carte options for all. Many bras also have matching panties for the complete look or shop for other goodies like corsets, garters and more.

Size range: (Top) XS-XXL Plus, (Bottom) S-XXXL

Price range: $$-$$$

Best Plus-Size

Soma

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If you start your lingerie search anywhere, start with Soma.

This line of lingerie spans all shapes and sizes and includes bras, panties, robes and more to make your night extra special. Check out the Soma Intimates Vanishing® 360 bra that smooths your back, front and sides without the wire. 

Size range: (Tops) 32B-44H, (Bottoms) XS-XXL

Price range: $$

Savage x Fenty

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“To all my curvy queens, I’ve got your back,” says Martinez-Madrid. “Savage X Fenty by Rihanna is the ultimate go-to. From lacy bodysuits to supportive bras, it celebrates every curve with a fierce and sexy collection. Confidence knows no size, and Savage X Fenty is here to prove it.”

Size range: (Tops) 30A-40H, (Bottoms) XS-4X

Price range: $-$$

Venus

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It’s the goddess of love and beauty after all, so why not put a little trust in Venus to make your life a bit sexier.

Check out their Sexy Lingerie section for all things lace, straps and showing some skin, where you’ll find their Pink and Red Hearts set is bedroom must-haves. They also carry a plus-size line of lingerie, making gorgeous panties, bras, robes and more accessible for all.

Size range: (Tops) A32-38DDD, (Bottoms) XS-XXL

Price range: $-$$

Angelique

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Angelique is a great shop for those looking for plus size intimates that make you feel sexy any time of the year. Shop their bestsellers for everything from bikini sets to stockings, or shop by section to fit all of your needs. Sizing ranges up to a 6XL in many styles, as any body is a lingerie body.

Feel like an angel… or a devil, if that is what you’re after in the bedroom.

Size range: (Tops) 32-40 ,(Bottoms) S-3X

Price range: $-$$

Montelle Intimates

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Inclusive, sexy and supportive? Yes, please.

Shop Montelle Intimates to fully restock your bra and panty drawers, adding some spice with lingerie. Start with bodysuits and babydolls, and then check out their sister brand, Fleur’t, for all things bridal and lace.

Size range: (Tops) 30B-40G, (Bottoms) XS-XXXL

Price range: $$

Playful Promises

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All ladies with curves should know about the sexy lingerie at Playful Promises. From matching sets that have a vintage pinup girl flare to slinky babydolls, you’re sure to find more than a few things to slip into. If you’re not sure where to start, check out the options from the luxury lingerie section, which is filled with cutouts, sheer fabrics and eye grabbing colors. If that’s not your speed, visit the everyday lingerie section instead. The looks are delicate and pretty.

Size range: (Tops) 32A-44K, (Bottoms) 4-22

Price range: $$-$$$

Parade

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If you’re ready to up your underwear game but don’t want to spend a lot, Parade has a wide selection of affordable lingerie options. The Sweet Romance Lace Bodysuit, for example, is under $50, comes in three different colors and goes up to 3XL.

Prefer something sheer? Try the Center Stage Iridescent Bodysuit. It doesn’t leave much to the imagination but that’s the idea, right?

Size range: (Tops) XS-3XL, (Bottoms) XS-3XL

Price range: $$

Best Sexy

Cosabella

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A new bralette or babydoll can completely shift your mood, so even if you’re single, treat yourself to something special. Cosabella has some gorgeous options, such as slips and chemises, and bra and panty sets.

Currently, we’re very into the Sanika Bodysuit. It’s sheer, embroidered and has a supportive silk band and adjustable straps.

Size range: (Tops) S-XXL, (Bottoms) S-XL

Price range: $$-$$$

Nasty Gal

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What are you up to, Nasty Gal?

The fashion site has dedicated a whole page to the love of lingerie. If you like more classic looks, go for the feather trimmed nighty slip.

Moving on to the more risqué, the bodysuits and sets are a must for any show-stopping night, like the Floral Embroidered Ruffle Lingerie Set.

Size range: S-L

Price range: $-$$

For Love and Lemons

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For the love of all things lingerie, look here.

For Love and Lemons is all about the dainty and beautiful, with lace details and stunning colors. Shop their Mary Rose Underwear Bra and Mary Rose Garter Skirt for the ultimate flower-power moment, and then check out more bras, panties, stunning teddies and bodysuits.

Size range: (Tops) 34A-48DD, (Bottoms)

Price range: $$$

Hanky Panky

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Ready for some hanky panky in the bedroom or just feeling sexy and want to show it? Then check out Hanky Panky.

The underwear brand also carries a wide assortment of lingerie looks, including the classic bodysuit and chemise but also more sexy crotchless underwear, bridal options and more.

Size range: (Tops) 30A-48D, (Bottoms) XS-XL

Price range: $$-$$$

Bluebella

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Stockings aren’t only for Christmas, as the hosiery gets a sexy upgrade for any day of the year, courtesy of Bluebella.

The lingerie company sells more than just sultry stockings, although those are a must to check out. For something more full-coverage to pair with your tights, Bluebella recommends their bestselling Karolina Basque; a bondage-inspired outfit with a balconette bra top and corset-like mesh body.

Make sure to also explore the Nightwear tab on their site to complete the look, with teddies, robes, nighties and more.

Size range: (Tops) 34A-38D/E, (Bottoms) S-XL

Price range: $$

Lavinia Lingerie

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For sexy sheer pieces, take a peek at Lavinia Lingerie.

The lingerie site has more than just that, but the stand-out set includes a sheer balcony bra paired with any number of their lace panties. They also carry more full coverage items should you care to cover up, like the everyday bras, or far less coverage like open-cup bras and crotchless panties.

Size range: (Tops) 34B-32F, (Bottoms) S-XXL

Price range: $$

Bravissimo

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You’ll want to give this brand a standing ovation once you see that support can be sexy, too.

This lingerie is designed with larger breasts and bodies in mind, offering supportive styles all while being extremely sexy. Check out their new Valentine’s edit, or stick to the classics from the matching sets catalogue.

Size range: (Tops) 28DD-40K, (Bottoms) XS-3XL

Price range: $$

Lounge

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Lacy and sweet are many of the looks from Lounge, and we’re not mad about it. They can easily be worn beneath your “regular” gear or saved for special occasions — whatever your preference. Take a look at the collection of little black bras, which like a LBD, no woman should be without. There are also some gorgeous sheer bodysuits that double as outwear for those brave enough to show some skin in public.

Size range: (Tops) 30A-40G, (Bottoms) XS-3XL

Price range: $$-$$$

SilkSilky

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Silk really is the most sensual fabric, no? Wear it head to toe this year, starting with your lingerie. Shop bras and panties, or bundle the two for a great matching set. The brand also sells menswear, too, so you and your partner can match.

Size range: XS-L

Price range: $$

Yandy

Deeper Connection Bra/Garter Set

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Get some closet candy at Yandy! It’s a great lingerie brand to know, especially if you’re looking for something fun that doesn’t cost a lot. There are plenty of sets that come complete with garter belts, which also saves you cash, plus we love that there’s a plus-size specific section.

Size range: S-XL

Price range: $$

FAQ

What is the difference between lingerie and underwear?

Some undies can be rather racy, so it makes sense if you’ve asked, What’s the difference between those and actual lingerie?

As Finn previously explained, lingerie is a statement piece, designed to whoa you and whomever may be lucky enough to see it. “While some will use the two interchangeably, I like to think of it as a matter of aesthetics,” she says, adding that accessories, such as BSDM apparel, pasties, garters, and bustiers are part of the category. “Even some pajamas can be lingerie!”

Martinez-Madrid has similar thoughts. “Lingerie is the VIP section in my underwear drawer. It’s sultry, glamorous, and makes a statement.

“Underwear, on the other hand, is the reliable everyday hero – comfy, practical, and sometimes a bit plain. Together, they create a killer combo for any occasion.”

How should one properly care for their lingerie?

“Treating your lingerie right is a must,” says Martinez-Madrid. Both she and Finn recommend washing items by hand. “Especially if your piece has lace, elastic, or other delicate material.” says Finn.

Along with hand-washing, Martinez-Madrid has a few more tips. “[Lingerie] deserves TLC. Mild detergent, no washing machine temptations, and let them air-dry.

“When it comes to storage, keep them separate to avoid snags. Treat your lingerie like the treasure it is, and it’ll reciprocate the love.”

What are the top lingerie brands for comfort?

Many of us don’t equate lingerie with comfiness. However, there are a variety of lingerie brands that design their undergarments with functionality and comfort in mind. Although we love the sexy picks from Lovehoney, Bluebella and Agent Provocateur, there are some other places we like for sensual, everyday skivvies.

  • ThirdLove: ThirdLove has a huge selection of women’s undergarments, including full coverage bralettes, loungewear and other stylish but comfortable items. They also offer virtual styling, so you can find your best fit.
  • Bare Necessities: Bare Necessities has a variety of underwear brands, ranging from pretty but practical panties to whoa-inducing, see-through lingerie. They believe that “every body belongs,” and offer styling, options for plus-size gals and more!
  • Adore Me: Are the picks from Adore Me sexy? Yep, but they’re also well-designed. Whether you’re looking for something that’s body contouring or with adjustable straps, they probably have it. They even have some lovely maternity and nursing options.
  • Soma Intimates: If you like soft and breathable fabrics, Soma Intimates is the place to shop. Items like the Almost Naked Panties and their Stunning Support Bras prove there are lots of understated but lovely choices, even if you don’t like boning, lace or buckles.
  • Savage X Fenty: The looks from Savage X Fenty will not only help you tap into your inner star, but offer lots of flattering, come-hither cuts. Think bras with plunging necklines and underwear that looks good for romantic occasions but are still easy to wear beneath jeans or a skirt.

    • Which lingerie brands offer plus size options?

    Once upon a time, it was really — and we mean, really — difficult to find stunning looks that also worked for ladies with curves. Fortunately, there are lots of plus size lingerie options in 2023. Here are just a few of our favorite places to shop:

    Brand spotlight

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